RARITY
BRAND + BUSINESS
HOUSE
RARITY
BRAND + BUSINESS
HOUSE
our mission
Most founders build their brand in one place and their business in another.
The result is a company that looks good but doesn't scale or scales and loses what
made it worth building in the first place.
RARITY exists because brand and business aren't two things. They're one system.
We combine human-driven brand strategy with AI-powered marketing and growth systems designed together, built together, and scaled together. So your business becomes coherent, attracts the right clients, and runs without you becoming the bottleneck.
Brands that can't be copied. Systems that scale. Operations that run — without sacrifice.
Most founders build their brand in one place and their business in another.
The result is a company that looks good but doesn't scale or scales and loses what made it worth building in the first place.
RARITY exists because brand and business aren't two things.
They're one system. We combine human-driven brand strategy with AI-powered marketing and growth systems designed together, built together, and scaled together. So your business becomes coherent, attracts the right clients, and runs without you becoming the bottleneck.
Brands that can't be copied. Systems that scale. Operations that run — without sacrifice.
Most founders build their brand in one place and their business in another. The result is a company that looks good but doesn't scale or scales and loses what made it worth building in the first place.
RARITY exists because brand and business aren't two things. They're one system. We combine human-driven brand strategy with AI-powered marketing and growth systems designed together, built together, and scaled together. So your business becomes coherent, attracts the right clients, and runs without you becoming the bottleneck.
Brands that can't be copied. Systems that scale. Operations that run —
without sacrifice.
WHO WE SERVE
WHO WE SERVE
Online Founders
Digital Entrepreneurs
Creators
Health & Wellness
Beauty & Cosmetics
Beverages
MEET THE FOUNDERS
MEET THE FOUNDERS
Georgia V. Fletcher
Branding Creative Director
& Visual Strategist
Wife. Dog mom. Corporate woman turned entrepreneur who finally decided to bet on herself. My journey into branding started five years ago when I co-founded a hair accessory startup. It taught me the most important lesson: in a world full of noise, you are the brand. People don’t just buy products; they connect with the person behind them.
With a degree in Communications & PR and years of experience in runway and editorial modelling, I’ve spent my life learning how to tell a story; both through words and a lens. I know what it’s like to be in front of the camera and behind it, and I use that "insider" perspective to help my clients bridge the gap between looking the part and actually having something to say.
I spent years in the corporate world before realizing that the most successful leaders don’t wait for permission, they build their own platforms. That realization changed everything for me. Now, I help founders move from the sidelines to the spotlight, working with client’s who’ve been featured in Brainz Magazine, iHeart Media, The Bachelor and New York Fashion Week.
Your brand should be a reflection of your highest self, designed specifically to resonate with the audience you’ve been waiting for. It is your greatest advantage to attracting ideal clients and create lasting impact.
Daniel Purgal
Full-Stack Business Architect
& AI Growth Operator
Husband. Dog dad. Refugee turned immigrant turned citizen. Serial entrepreneur across 11 ventures. Now Co-founder of Rarity Brand + Business House.
I've spent 20+ years inside the machine across startups, healthcare, tech, marketing, and growth operations. Not advising from the outside but building from the inside.
For 11 years I served as COO of a 30-year family-owned senior home health care company in Vancouver, BC. We served nearly 4,000 clients, generated $4.5M in annual recurring revenue, and became one of the region's most trusted care providers. I built the foundational systems, led the growth strategy, forged professional and community partnerships, and sat on the chair boards and committees. We scaled it into something worth acquiring and in 2021, it was by an international provider.
That experience taught me something most never learn: how a business actually works as a whole. How revenue connects to operations. How marketing feeds sales. How operational structure determines execution. How systems create leverage.
At RARITY, I partnered with Georgia to deliver something rare: premium online brands and scalable business systems built together — as one. Smart business design lives at the intersection of strategic clarity, operational scale, intelligent automation, and founder psychology. That's what I build. That's what I love to build.
Husband. Dog dad. Refugee turned immigrant turned citizen. Serial entrepreneur across 11 ventures. Now Co-founder of Rarity Brand + Business House.
I've spent 20+ years inside the machine across startups, healthcare, tech, marketing, and growth operations. Not advising from the outside but building from the inside.
For 11 years I served as COO of a 30-year family-owned senior home health care company in Vancouver, BC. We served nearly 4,000 clients, generated $4.5M in annual recurring revenue, and became one of the region's most trusted care providers. I built the foundational systems, led the growth strategy, forged professional and community partnerships, and sat on the chair boards and committees. We scaled it into something worth acquiring and in 2021, it was by an international provider.
That experience taught me something most never learn: how a business actually works as a whole. How revenue connects to operations. How marketing feeds sales. How operational structure determines execution. How systems create leverage.
At RARITY, I partnered with Georgia to deliver something rare: premium online brands and scalable business systems built together — as one. Smart business design lives at the intersection of strategic clarity, operational scale, intelligent automation, and founder psychology. That's what I build. That's what I love to build.
CLIENT WORK
CLIENT WORK
[01]
[01]
Feature Projects
Our approach is rooted in clarity and intention. We combine clean, elevated design with purpose-led strategy to create brands and businesses that are not only beautiful, but deeply aligned, remarkable, and profitable. Every detail is thoughtfully considered so your brand doesn’t just attract — it scales.
Our approach is rooted in clarity and intention. We combine clean, elevated design with purpose-led strategy to create brands and businesses that are not only beautiful, but deeply aligned, remarkable, and profitable. Every detail is thoughtfully considered so your brand doesn’t just attract
— it scales.
Our approach is rooted in clarity and intention. We combine clean, elevated design with purpose-led strategy to create brands and businesses that are not only beautiful, but deeply aligned, remarkable, and profitable. Every detail is thoughtfully considered so your brand doesn’t just attract — it scales.
Building complete transformations through aligned brand + business architecture
Building complete transformations through aligned brand + business architecture
SHOWCASE
SHOWCASE
[02]
[02]
Feed Designs
STUDIO OFFERS
STUDIO OFFERS
[03]
[03]
Our Services
Our Services
1
RARITY ARCHITECTURE
A complete, high-touch transformation where your brand and business are designed and built together as one integrated system. Georgia builds the brand. Daniel builds the infrastructure. You get a business that looks premium and operates without you becoming the bottleneck.
1
RARITY ARCHITECTURE
A complete, high-touch transformation where your brand and business are designed and built together as one integrated system. Georgia builds the brand. Daniel builds the infrastructure. You get a business that looks premium and operates without you becoming the bottleneck.
2
RARITY GROWTH PARTNER
For founders who want Rarity embedded in their growth not just their build. We stay in as your operating partner, driving revenue growth on a performance basis. You pay a base, we earn on results. Skin in the game. Aligned by design.
2
RARITY GROWTH PARTNER
For founders who want Rarity embedded in their growth not just their build. We stay in as your operating partner, driving revenue growth on a performance basis. You pay a base, we earn on results. Skin in the game. Aligned by design.
2
RARITY GROWTH PARTNER
For founders who want Rarity embedded in their growth not just their build. We stay in as your operating partner, driving revenue growth on a performance basis. You pay a base, we earn on results. Skin in the game. Aligned by design.
CLIENT LOVE
CLIENT LOVE
[04]
Testimonials
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. She not only delivered a brand I love - she delivered the education and confidence I needed to keep it going."
Kirsten Brander
Health & Wealth Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. She not only delivered a brand I love - she delivered the education and confidence I needed to keep it going."
Kirsten Brander
Health & Wealth Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. She not only delivered a brand I love - she delivered the education and confidence I needed to keep it going."
Kirsten Brander
Health & Wealth Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. She not only delivered a brand I love - she delivered the education and confidence I needed to keep it going."
Kirsten Brander
Health & Wealth Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long because I was scared. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. Georgia not only delivered a brand I love - she delivered the education and confidence I needed to keep it going.
Kirsten Brander
Health & Wealth Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long because I was scared. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. Georgia not only delivered a brand I love - she delivered the education and confidence I needed to keep it going.
Kirsten Brander
Health & Wealth Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long because I was scared. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. Georgia not only delivered a brand I love - she delivered the education and confidence I needed to keep it going.
Kirsten Brander
Health & Wealth Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long because I was scared. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. Georgia not only delivered a brand I love - she delivered the education and confidence I needed to keep it going.
Kirsten Brander
Health & Wealth Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long because I was scared. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. She not only delivered a brand I love - she delivered the education and confidence I needed to keep it going."
Kirsten Brander
Health & Wealh Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long because I was scared. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. She not only delivered a brand I love - she delivered the education and confidence I needed to keep it going."
Kirsten Brander
Health & Wealh Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long because I was scared. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. She not only delivered a brand I love - she delivered the education and confidence I needed to keep it going."
Kirsten Brander
Health & Wealh Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
"If you’re thinking about working with Georgia, all I can say is: you won’t be disappointed. My only regret is waiting so long because I was scared. Since working with her, posting on Instagram has shifted from feeling stressful to actually feeling fun. I now have clarity, a format, and a system for my posts. I’ve had countless compliments on how much I’ve levelled up my brand. This has been, without doubt, the best coaching package I’ve ever purchased. She not only delivered a brand I love - she delivered the education and confidence I needed to keep it going."
Kirsten Brander
Health & Wealh Mentor
“I can’t say how incredible your work is. I wanted to impact my personal brand and your work is fricking amazing. It makes me want to go create content to use it. You listened to my goals, took them to heart and over delivered. I’ve run major branding and marketing campaigns, your work is better than all of them. Thank you!!”
Mike DeMaine
Podcast Host + Life Coach
“Georgia is the only person I’d ever trust to build my brand identity. She doesn’t just create—she understands. She takes the time to truly get to know you, your values, and your style. She listens, she cares, and she makes sure your vision comes to life exactly how you imagined (and even better). If you’re looking for someone who’s not just talented but invested in your success to attract the right audience for your business, Georgia is your girl!”
Kyla Steele
Relationship Coach
“From the moment I met Georgia, her energy was magnetic. She made me feel truly seen and heard. Her creativity and branding expertise are unmatched—every time I see her work, I’m inspired all over again. If you want a brand that stands out, Georgia is the one to make it happen.”
Chantelle Phillips
Entrepreneur + Speaker
HOW WE WORK
HOW WE WORK
[05]
Our Process
No two brands or business are alike, therefore our process is highly personalized and tailored specific to you. Inside RARITY,
our signature process provides:
No two brands or business are alike, therefore our process is highly personalized and tailored specific to you. Inside RARITY, our signature process provides:
No two brands or business are alike, therefore our process is highly personalized and tailored specific to you. Inside RARITY, our signature process provides:
1
Alignment + Discovery
Our conversation starts with a high-level discovery call to understand your vision, goals, and project requirements.
2
Brand Audit + Strategy
We review your brand and biz questionaire to determine the foundation of your brand from your mission, vision and values.
3
Design Development
We construct your brand identity, colors, logos, typograthy and imagery to curate your digital presence across platforms.
4
Review + Finalization
You review the designs, provide feedback, and we fine-tune everything for you before finalizing all digital assets.
5
Delivery + Execution
Once approved, we will deliver your brand file suite and support you through the implement process for a seamless launch.
1
Alignment + Discovery
Our conversation starts with a high-level discovery call to understand your vision, goals, and project requirements.
2
Brand Audit + Strategy
We review your brand and biz questionaire to determine the foundation of your brand from your mission, vision and values.
3
Design Development
We construct your brand identity, colors, logos, typograthy and imagery to curate your digital presence across platforms.
4
Review + Finalization
You review the designs, provide feedback, and we fine-tune everything for you before finalizing all digital assets.
5
Delivery + Execution
Once approved, we will deliver your brand file suite and support you through the implement process for a seamless launch.
1
Alignment + Discovery
Our conversation starts with a high-level discovery call to understand your vision, goals, and project requirements.
2
Brand Audit + Strategy
We review your brand and biz questionaire to determine the foundation of your brand from your mission, vision and values.
3
Design Development
We construct your brand identity, colors, logos, typograthy and imagery to curate your digital presence across platforms.
4
Review + Finalization
You review the designs, provide feedback, and we fine-tune everything for you before finalizing all digital assets.
5
Delivery + Execution
Once approved, we will deliver your brand file suite and support you through the implement process for a seamless launch.
WHY WE ARE UNIQUELY Rare
WHY WE ARE UNIQUELY Rare
[06]
The RARITY Difference
The RARITY
Difference
Most agencies do one or the other: Branding agencies build beautiful brands but can't help you scale. Business consultants optimize
operations but leave you invisible.
We do both:
Georgia builds the brand that attracts your ideal clients and Daniel builds the business systems that deliver on the brand promise.
Together we create complete transformations.
This is rare. This is powerful. This is RARITY.
Most agencies do one or the other: Branding agencies build beautiful brands but can't help you scale. Business consultants optimize operations but leave you invisible.
We do both:
Georgia builds the brand that attracts your ideal clients and Daniel builds the business systems that deliver on the brand promise. Together we create complete transformations.
This is rare. This is powerful. This is RARITY.
Most agencies do one or the other: Branding agencies build beautiful brands but can't help you scale. Business consultants optimize
operations but leave you invisible.
We do both:
Georgia builds the brand that attracts your ideal clients and Daniel builds the business systems that deliver on the brand promise. Together we create complete transformations.
This is rare. This is powerful. This is RARITY.
Brands + Business
Brands + Business
[07]
Client Features
INVESTMENT
INVESTMENT
[08]
Transformative
RARITY Brand + Business Architecture
We build your brand and business as one complete system — designed to attract, convert, and scale without you in every seat.
Full Brand + Business Transformation
Minimum 90 Day Commitment
Brand Strategy + Positioning + Messaging
Visual Identity + Creative Direction
Business Design + Growth Strategy
Marketing + Lead + Sales Systems
AI Integration + Automation
RARITY Brand + Business Growth Partner
Once built, we stay in — driving measurable revenue growth on a performance basis. You keep control. We share the upside.
Fully Embedded In Operations
Performance Fee Structure
Monthly Brand Strategy + Business Support
Marketing + Sales Performance Management
Ongoing System Optimization + Automation
Sales + Revenue Growth Tracking
Coaching + Consulting Included
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RARITY
Empowering brands & founders through high-leverage design and strategic growth & scale.
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